Chewing gum sales were in decline, partly due to the fact people play on their phones when they are bored rather than chewing gum. We knew we weren’t going to get people off their phones, but if you can’t beat them, join them.
Gumulon is the world’s first chew-controlled game. Players chew to control a character through an endlessly scrolling maze. Different flavours of packs can be scanned to unlock bonus features.
