In November 2020, Lewis Hamilton became the F1 World Champion for the 7th time, equalling Michael Schumacher’s record. To celebrate, we created a range of assets to appear both on track and online. The campaign line was ‘Still Rising’, based on a personal mantra of Lewis’ that’s tattooed on his back.
We launched the work on track as Lewis crossed the line, along with releasing a film voiced by Lewis’ dad.
Made with Tom Coleman. Creative Directors Darren Simpson and David Dao.